Allen got on a jag to make his own bitters, so I offered to help brand them for distribution. For the design, I settled on an illustration of his very iconic, white-striped beard. It's simple and immediately recognizable as Allen.
People responded really well to both the product and packaging, and we were excited when he was approached by a few friends to co-create a new line of cocktail provisions. Together they created Park Avenue Provisions, a line of bitters and syrups, sold with a cocktail recipe guide. Cheers!